Facebook.com

facebook.com

Facebook is a dominant social media and social networking service. Its core business revolves around connecting people, allowing users to create personal profiles, share updates, photos, and videos, and communicate with friends and family through various features like the News Feed, Messenger, and Groups. Over time, it has evolved into a comprehensive technology conglomerate, Meta Platforms, Inc., with Facebook remaining its flagship product. A key characteristic and primary revenue driver is its highly sophisticated, data-driven targeted advertising platform, enabling businesses to reach specific demographics with precision. Its ecosystem is further expanded by features like Events, Marketplace for local buying and selling, and its acquisition of Instagram and WhatsApp, creating a vast network of interconnected apps. While its primary direction is fostering online community and interaction, it also heavily invests in developing future technologies, most notably the metaverse, aiming to create immersive virtual and augmented reality social experiences.