Businessinsider.com

businessinsider.com

Business Insider is a major American financial and business news website founded in 2007. Its core mission is to deliver news and insights from the worlds of business, finance, technology, markets, media, and healthcare. The website is known for its digital-native approach, providing a high volume of easily digestible content that includes breaking news, in-depth analysis, and insightful commentary. A key characteristic of Business Insider is its sharp, often provocative tone and its focus on lists and 'insider' perspectives that explain complex topics in a more accessible way. While its primary audience is professionals in the business and tech sectors, its engaging style also attracts a broader readership. The site has expanded its offerings to include product reviews and recommendations, particularly in the tech and lifestyle spaces, through its popular 'Insider Reviews' section. Overall, Business Insider distinguishes itself with its fast-paced, digital-first strategy that blends authoritative journalism with a modern, conversational style.